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Adobe Named a Leader in Digital Asset Management for Customer Experience by Forrester

  • Daytripper
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  • Posted on: 25/6/2018 22:08:30

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Adobe announced it was recognized as a Leader in “The Forrester Wave™: Digital Asset Management for Customer Experience, Q2 2018” report by Forrester Research, Inc. The digital asset management (DAM) solutions from Adobe are designed to help businesses improve efficiencies and achieve greater ROI by automating content management tasks and deploying content faster.

Adobe Experience Manager, a part of Adobe Experience Cloud, enables brands to easily manage content and assets, and compose engaging digital experiences across channels and properties. Its intelligent digital asset management solution, Experience Manager Assets, helps marketers and IT organizations to organize, adapt and distribute rich media experiences across the customer journey.

 

Forrester Research evaluated 13 vendors against 30 criteria grouped into three high-level buckets: current offering, strategy, and market presence. In addition to being named as a Leader, Adobe received the highest possible score in the market presence category.

 

For more information, please read the Adobe Digital Experience Blog.

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